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TechTarget provides IT professionals and buyers with the information they need to perform their jobs -- developing strategy, researching products, managing IT projects and making cost-effective IT purchase decisions. TechTarget provides IT marketers with targeted, qualified communities of IT buyers by publishing media that deliver measurable ROI, generate leads, shorten sales cycles and help grow revenues. More about TechTarget

TechTarget News

TechTarget Acquires The Brian Madden Company, the Leading Website and Conference in the Desktop Virtualization Market

TechTarget Hosts Launch of New Windows Essential Server Solutions in Live Virtual Trade Show

TechTarget Reports Third Quarter 2008 Financial Results

Webcasts, Research and Other Resources from the ROI Experts in Online Technology Marketing

Tech Marketing Conference

Summit presentations now available
Two of our most popular Summit presentations, Marilou Barsam’s “Breaking into New Frontiers of Online Media” and Bill Crowley’s “Matching Content to Your Market, Target,” are now available on demand.

View these video webcasts

Blog for IT Marketers

My Educated Guess: Marketing Answers for IT

A blog for tech marketers hosted by tech marketers, TechTarget Client Consulting provides guidance on a range of timely online marketing topics from email and event marketing to lead generation strategies.

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Media Consumption Report

2008 Media Consumption Report, Survey 2
This report charts the differences between IT buyers and marketers, along with giving insight to online research and content type preferences.
Read the new report

Research Report and Presentation

The Google/TechTarget Research Project
Gain insights to make smarter keyword buys and content choices from this report on how IT pros search online during their purchase process.
View the full report here

Managed ROI Programs

Programs Matched to Marketing Objectives

We are committed to proving ROI to our customers. As a result, marketers often call us “The ROI Publisher”. With several managed programs, our ROI Consultants will help you realize ROI on every media investment.

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Media Consumption Video

Perception Versus Reality of the IT Pro and the IT Marketer
Marketers from EMC and Mazu Networks share how the new media consumption trends for IT pros will affect their current online media strategies and their marketing plans in the future.
View this video here

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